Working closely together with the IWC Creative Center and IWC Watches, PULK crafted the launch film for the all-new IWC Ingenieur Automatic 40. We were challenged to bring this new high-precision watch engineered in stainless steel to life.
Establishing and showcasing this build with intricate details from the raw source to the final piece was a real joy.

Direction & Production: Roman Kaelin
Design & Animation: Roman Kaelin, Linus Schneider, Florian Baumann, Gianluca Ravioli
Created at PULK
Client: IWC Schaffhausen
Sound Design: Echoic